Independent B2B research

What actually happened,
and how we know.

Verified examines specific outcomes at B2B companies, interviews the people who lived through them, and publishes what the evidence supports, together with what it does not.

Read the stories How we verify

Evidence tiers, printed on every story

v1.0

Public standard, versioned and dated

100%

Headline figures traced to a source

Stories published without a named analyst

What a Verified story is

Not a testimonial, and not a product review. An examined account of a single outcome, published with the evidence behind it.

One outcome, defined before the research begins

Every story starts from a single claim that could turn out to be true or false: a cost that fell, a process that shortened, a system that replaced another. The scope is fixed in writing before anyone is interviewed.

A named customer, on the record

The person who lived through the outcome is interviewed by the analyst whose name appears on the story. Their role and their involvement are stated, so a reader can judge how close to the work they actually were.

Every figure traced to a source

Each number carries its origin: an export from a live system, a statement made on the record, or a calculation by the analyst. Percentages arrive with the baseline they were measured against.

The limits stated in the story

Whatever could not be confirmed appears in the body of the page, never in a footnote. A reader should be able to see exactly where the evidence runs out.

How to read an evidence tier

Every story carries the tier its evidence earned. The tier indicates how much weight the findings can bear, and it is printed on the page rather than implied by a badge.

Tier 1 — Independently confirmed

The customer was interviewed on the record and the headline figures were reconciled against the client's own systems or documentation by an analyst.

Tier 2 — Interview-verified

The customer was interviewed on the record. Headline figures were supplied by the client and have not been independently reconciled.

Tier 3 — Documented

Claims are supported by documentation an analyst reviewed. No customer interview took place.

The Standard

Stories

Each one names its evidence tier, the people interviewed, and the claims we could not independently confirm.

All stories

Illustrative example

How Example Logistics cut fuel spend per pallet by 18% after rebuilding route planning

Example Logistics, a 140-vehicle distribution company based in Haifa, reduced fuel spend per delivered pallet by 18% in the eight months after replacing manual route planning with automated dispatch. The figure was reconciled against the company's fuel card statements and telematics exports for January to August 2026. Driver overtime fell 11% over the same period, though the company attributes part of that change to a separate shift-pattern revision introduced in March.

Example Logistics LtdSeptember 10, 2026

Illustrative example

Example Analytics reports cutting customer onboarding from six weeks to nine days

Example Analytics, a Tel Aviv B2B software vendor, reports that a rebuilt implementation process reduced median customer onboarding from six weeks to nine days across 34 accounts onboarded between January and July 2026. The figures were supplied by the company from its internal project tracker and have not been independently reconciled, which places this story at Tier 2. Two of the three customers we approached declined to be interviewed.

Example Analytics LtdAugust 28, 2026

Why third-party

Why the publisher matters

A company's account of its own success is, structurally, a claim about itself. It may be carefully researched and it may be entirely true, but the party making it is also the party who benefits from it. Readers discount such claims. Search engines and language models weigh them the same way. An independent publisher does not make a claim more accurate; it changes who is answerable for it, and what method it was held to.

How independence works here

We are paid by the companies we write about

So is every analyst firm, every ratings agency, and every auditor. What separates a credible arrangement from a compromised one is whether it is disclosed and whether the method is public. Ours are both. The fee buys the research, never the conclusion.

Read the full disclosure

For companies

Commissioning a verification

Companies come to Verified with a result they believe is real and want examined: an outcome a customer will discuss on the record, with records behind it. We agree the scope, carry out the research, and publish what the evidence supports at the tier it earns.

A scoping conversation before any commitment
A candid view of the tier the story is likely to reach
Permanent publication here, under a named analyst

What we produce Start a conversation

What actually happened,and how we know.